Orange Botswana, the nation’s telecommunications leader, has launched its new brand signature—“Orange is Here”—a powerful affirmation of the company’s enduring presence and commitment to Batswana. This new signature, introduced at a time when Orange Botswana has become the number one telco in the country with a 43% market share, symbolizes its promise to deliver high-quality services, innovative products, and meaningful community initiatives. With a customer base of 1.88 million, Orange is at the forefront of transforming Botswana’s digital landscape.
The “Orange is Here” brand signature represents more than just a new phase for the company; it reflects Orange Botswana’s dedication to being an essential part of the everyday lives of Batswana. With extensive network coverage and reliable service across the country, Orange is a trusted partner for customers, providing them with the best in telecommunications wherever they may be.
Orange Botswana CEO Néné Maïga spoke about the importance of the new brand signature: “‘Orange is Here’ is a reflection of our unwavering commitment to being by our customers’ side, no matter where they are. We are here to offer not just connectivity, but to bring solutions that add value to their lives and communities. This signature underscores that Orange is present in every corner of Botswana, always available to meet our customers' needs.”
As Botswana’s leading telco, Orange Botswana offers a wide range of high-quality services that continue to push the boundaries of digital innovation. From its reliable 4G network to the rollout of 5G, the company ensures that its customers have access to cutting-edge technology.
Orange Botswana also leads in mobile money solutions through Orange Money, enabling financial inclusion for Batswana across urban and rural areas. These services are tailored to meet the evolving needs of individuals and businesses alike, ensuring that Batswana remain connected and empowered in the digital age.
“We pride ourselves on offering not just the best products, but the best customer experience. From fast internet connections to convenient mobile money services, we are constantly working to improve the quality of life for Batswana. We are here to ensure that every interaction with Orange is a positive and valuable one,” said Maïga.
Beyond its technological innovations, Orange Botswana is making a profound impact through a variety of social initiatives aimed at empowering communities, fostering economic growth, and promoting sustainability. The Women’s Digital Centre, for instance, equips women with essential digital skills, enabling them to grow their businesses and become more economically independent.
Through initiatives like the Orange FA Cup, the company is also deeply invested in youth development and sports. By supporting football at the grassroots level, Orange Botswana is helping to nurture talent and promote physical wellness across the nation.
Additionally, Orange Botswana is committed to environmental sustainability through its nationwide Engage for Change initiative, playing an active role in the fight against climate change while ensuring a greener future for Botswana.
“Orange is here to uplift communities and make a difference in every way we can. Whether it’s through digital education, sports development, or environmental sustainability, we are committed to creating lasting value for the people of Botswana,” added Maïga.
As Orange Botswana embraces the “Orange is Here” brand signature, the company’s vision for the future is clear: to continue leading Botswana into the next era of digital transformation. With an unmatched focus on customer satisfaction, high-quality services, and impactful community engagements, Orange Botswana is more than just a telecommunications provider—it is a cornerstone of connectivity and progress for the nation.
From bustling cities to remote villages, Orange is here—delivering reliable service, empowering communities, and building a brighter future for all Batswana.
