more than just a logo
Our brand is about much more than a distinctive logo and colour scheme. The brand is the personality of the company and it guides everything we do.
A person's behavior demonstrates their personality; our organisation's behavior should demonstrate our brand.
what do we stand for?
At Orange we believe that technology should be used to bring everything closer, so that what we want or what we need is always within reach.
We believe that life is better without walls between the places, people, information and entertainment that our customers love.
We believe that business is better when it is free to focus on the opportunities and challenges in today's borderless economy.
At Orange we believe that life is better when it's open for us to enjoy, wherever, whenever.
Our brand values
Our values are expressed in eight words. However, the values are much more than these words. they are simple, powerful ideas. Our organisation should be infused with these values and our decisions always guided by them.
Five Values Guide |
Three Values |
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Five values guide our behaviour
Refreshing
We are brave. We dare to do things differently, to find a better way. We give colour to all that we do.
Dynamic
We are passionate, confident and focused on the future. We push the boundaries. We make a difference to people's lives.
Friendly
We take the time to listen. We treat everyone as individuals. We enjoy working and succeeding together.
Straightforward
We are direct and easy to understand. We keep things simple. We focus only on what's important.
Honest
We are open. We say what we do and we do what we say. We are happy to share.
Three values represent the reputation we want to create
Trusted
We build open and lasting relationships. We can be relied upon to do the right thing. We're always here, no matter what.
Innovative
We draw inspiration from everywhere. We help people free their imagination. We are first when it counts.
Responsible
We treat people and the world around us with respect. We behave responsibly. We all contribute to the success of our business.
Being Orange
To be Orange on the outside we need to consistently be Orange on the inside and live the Orange spirit.
The brand is a valuable asset that we all need to protect, we should therefore: